Japanese Beautiful Model

How do you get a job matching stock photos to companies?

I recently noticed that many large companies like McDonald's, Anthem Blue Cross/Blue Shield, other insurance companies, government agencies, and...oh, anyone who advertises...use some of the same stock photos of models in the same poses. I may see a man in a blue shirt and apron as the subject for an ad for FedEx, and another day see the same pic used for a restaurant ad. I'd love to find out more about the people who match the right photos with the advertisers. What specific line of work are these people in? Advertising? Media? Publishing? What are some of their job titles?

Public Comments

1. No one is matching photos. Those photos are purchased by the advetising execs from stock photo sites. The cheaper the photo, the more you will see it on many ads. The more GENERIC the photo, the more use it gets, too.
2. This work is done by the art director of an ad agency.
3. Sounds like you are talking about a photo editor or art director for an ad agency or maybe for an in-house art dept. at large company.